Claytorial

Well, to start this off. I think it is best to know who CanWea is.

“CanWEA is the voice of the wind energy industry, actively promoting the responsible and sustainable growth of wind power throughout Canada. We serve as Canada’s leading source of credible information about wind energy and its social, economic and environmental benefits and effects.”

The conference itself was extremely informative, and it was an eye opening experience to see all the individuals and industries involved that make wind energy possible. But the major question remains, where do custom videos and multi-media come into all of this? One thing I did take notice of at the conference was the amount of complex graphs and endless text, but limited visually innovative media that gave an overview of wind energy. Such as, where it is currently established at the moment, amount of energy produced through a single turbine, how many homes/businesses it can power, and also the numerous positive but also negative points of wind energy.

The more interesting and humorous part of things was seeing peoples expressions when we introduced what we did. “You do what?” ( Confused facial expression followed). Though after explaining, our reception was tremendous. It made sense to branch out to your potential audience in a fashion that is easy to distribute and can explain a variety of angles in a short and simple Claytorial.