We have just recently started on a project for More2girls.com, an interactive magazine in Toronto. Their site hasn’t gone live yet, but we thought we would put up a bit of a teaser image of their Claytorial , which will launch before Christmas.
Stay tuned!
Canadians often get asked by our American friends why we celebrate our Thanksgiving so much sooner than they do. Usually, the Canadians don’t have a great answer to this, because most of us have never loooked into it. Thanks to wikipedia, we now know. If you don’t, you might want to read up on the difference.
Either way, we would like to wish our friends to the south a very happy Thanksgiving. We hope they enjoy stuffing their faces with turkey, potatoes, and delicious pumpkin pie.
We have been thinking for some time in developing a Claytorial on SEO ( Search Engine Optimization) and after some creative thought, we have come up with one of our newest characters. Were not exactly sure on a name at the moment, but are tossing around a few ideas. Were hoping to add this creative creature beside our other Claytorial characters.Any suggestions?
We have had an amazing last few days. In the last week we have not only met and spoken to many unique companies that share the love for innovative creative custom videos, but we have also spoken to people that share their own interest in the production of these explanatory videos. The people at Claytorials would like to thank Common Craft for bringing us all together, and wishes the best of luck to all inspiring video producers out there. We look forward to hearing from many creative minds out there.
This weekend starting at 10am Saturday, the brilliant minds of the Emerald City are coming together for 24hours at Mind Camp Seattle 5.0. From what I can take of it, its very similar to the open source networking order of Bar Camp. Being based in Vancouver, we will try our best to to attend and get a feel for what our friends in Seattle are up to.
If things work out well, we may even find ourselves at the Seahawks game on Sunday.
The Explanation Network is now live!!! Claytorials has teamed up with a unique “explanation” group, put together by our friends over at Common Craft.
Lee Lefever wrote; “The basic idea is anyone looking for custom video producers will be pointed to our Explainer Network members”
We are very excited over at Claytorials to be involved with such a talented crew of producers for custom videos, and look forward to seeing the win-win-win situation it will create for us all.
Common Craft asks a good question. What is explanation? The list of responses are great to review, and give a solid idea of what people are looking for when they need something clarified. As Einstein once quoted “Make everything as simple as possible, but not simpler”. That’s just one example, for more read on. Common Craft Blog.
Well, to start this off. I think it is best to know who CanWea is.
“CanWEA is the voice of the wind energy industry, actively promoting the responsible and sustainable growth of wind power throughout Canada. We serve as Canada’s leading source of credible information about wind energy and its social, economic and environmental benefits and effects.”
The conference itself was extremely informative, and it was an eye opening experience to see all the individuals and industries involved that make wind energy possible. But the major question remains, where do custom videos and multi-media come into all of this? One thing I did take notice of at the conference was the amount of complex graphs and endless text, but limited visually innovative media that gave an overview of wind energy. Such as, where it is currently established at the moment, amount of energy produced through a single turbine, how many homes/businesses it can power, and also the numerous positive but also negative points of wind energy.
The more interesting and humorous part of things was seeing peoples expressions when we introduced what we did. “You do what?” ( Confused facial expression followed). Though after explaining, our reception was tremendous. It made sense to branch out to your potential audience in a fashion that is easy to distribute and can explain a variety of angles in a short and simple Claytorial.
I am no fashion guru from the streets of Stockholm, however I think there is something to be said about how these two relate to one another.
Recently I just read an article about how custom tailored clothing has the ability to beat out a recession. Can the same be said for custom videos? In a time where organizations are making cuts, and pulling back into their shells to weather the economic storm, it is also a top opportunity to stand out from your current competitors by going forth and getting a nicely fashioned tailor made video.
Custom videos are very similar to a well tailored suit, when done properly they meet all your specific needs, custom fit and feel to your tailored cut or company’s image, expressing yourself or brand in stylish manner and most importantly aiding you in standing out from the rest of your competition. Then again, it comes down to who your tailor is and what materials he is using.
