Claytorial

We help people understand complicated things!

Here is our most recent Claytorial for the Carbon Advice Group. This is a great company that helps in offsetting your carbon footprint and helping your company differ from your competitors. We had a great time working on this video and bringing some humorous ideas to life. It also provides further insight into the importance of green energy and what we can all do to offset our carbon emissions. We hope it to be an educational video to all!

To give you a better idea of carbon footprints and offsetting take a quick peek over here or contact Carbon Advice for more information!

We are presently in production of a Claytorial that will give a better understanding of carbon emissions. In working with our new client, we looked further into areas of environmental concern. Most recently we came across The story of stuff, an amazing 20-minute piece providing insight into the human cycle of consumption and disposal.

Many of us don’t ever bother to wonder where all our iPods, laptops, and cell phones come from, and where they end up once they have served their purpose. We highly recommend taking the time to view this marvelous explanation piece, and passing it along to share with friends and family.

Well, to start this off. I think it is best to know who CanWea is.

“CanWEA is the voice of the wind energy industry, actively promoting the responsible and sustainable growth of wind power throughout Canada. We serve as Canada’s leading source of credible information about wind energy and its social, economic and environmental benefits and effects.”

The conference itself was extremely informative, and it was an eye opening experience to see all the individuals and industries involved that make wind energy possible. But the major question remains, where do custom videos and multi-media come into all of this? One thing I did take notice of at the conference was the amount of complex graphs and endless text, but limited visually innovative media that gave an overview of wind energy. Such as, where it is currently established at the moment, amount of energy produced through a single turbine, how many homes/businesses it can power, and also the numerous positive but also negative points of wind energy.

The more interesting and humorous part of things was seeing peoples expressions when we introduced what we did. “You do what?” ( Confused facial expression followed). Though after explaining, our reception was tremendous. It made sense to branch out to your potential audience in a fashion that is easy to distribute and can explain a variety of angles in a short and simple Claytorial.