22
Oct
In a time of Wikis and Blogs it comes as no surprise that in the realm of 2.0 we have reached the point of ‘how to videos’. Very few people want to search through endless text, when they could just as easily be pointed towards a 1-2 minute tutorial of a custom video explaining the concept in a clear and concise fashion.
“New data from Solutions Research Group’s ongoing “Fast Forward” study of the electronic purchasing habits of 1,000 Canadians… revealed a pronounced shift towards the consumption of professionally produced content on the Internet: it now accounts for more than 80% of online viewing… ‘Clearly, the early ‘cat-on-a-skateboard’ image of online video is changing rapidly.’” (Chris Powell, Marketing Magazine, June 16, 2008)
