I suppose that some people out there might wonder why use claymation to illustrate the ins and outs of a product or service. And, in fact, there are several answers to that question. There have been a multiple of different formats and styles out in the tech sphere that have been used to create a product demo. None of them are wrong, just different.
Check out common craft. They use paper cut-outs to help simplify a complex process. Everyone has seen a flash animation that highlights a step by step process. And there has even been screen shots with voice-over accompaniment that describe complex functions. That’s why claymation made so much sense. It hasn’t really been utilized in this way on the web before. It’s a style that is instantly recognizable and yet fresh all at once.
There have been some great claymation advertising campaigns in the past. Anyone remember the Techron commercials for Cheveron? Claymation even has a timelessness quality to it, if I may be so bold. I could see people enjoying Wallace and Gromit for generations to come.
To summarize my point I’ll leave you with a personal favorite of mine - Pingu. This little guy has been charming guys and gals for decades. He was hot before “March of the Penguins” and he just has such great attitude.
